#1Creatine monohydrate is moving from gym-bag staple to everyday cognitive and healthy-aging support, with rising interest from women's wellness brands.
#2Protein, electrolyte and muscle-preservation formulas built to accompany GLP-1 medications are one of the fastest-growing new-product categories.
#3Glycinate and threonate forms are pulling ahead of standard oxide as shoppers buy by outcome (sleep quality, stress, recovery) rather than by mineral name.
#4Demand for vegan protein is picking up at the expense of whey. Pea, rice and pumpkin seed blends win over dairy-free and lactose-intolerant shoppers, and give brands a cleaner, allergen-friendly label.
#5Lion's mane, reishi and cordyceps stacks keep expanding from niche wellness into mainstream cognitive-support and stress-support lines.
#6Marine and bovine collagen peptides are spreading beyond powders into gummies, tablets and capsules as brands chase daily-habit, snackable formats.
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Rankings draw on new-product filings in Health Canada's Licensed Natural Health Products Database, category search-interest data, and what we see moving through our own production lines in Windsor. We refresh it monthly, so this page stays a real read on the market, not a static list.
